01
Custom Website Design
We design clean, professional websites tailored to your brand. No templates. No cookie-cutter layouts. Every pixel earned.
Brand-firstResponsiveAccessible
Est. 2019 · Custom websites for small business
Websites Built to
Drive Real
Revenue.
Waldron Innovation Network turns your traffic into calls, forms, and sales. Fast, clear sites with no off-the-shelf templates, straight pricing, and a team that answers after launch.
- Replies within 6 hours
- Upfront Stripe pricing
- Custom-built, no templates
WIN NETWORK
ILLUSTRATIVE VIEW
ILLUSTRATIVE VIEW
LAT 41.4°N
LON 81.8°W
LON 81.8°W
EST. 2019
AUTO-ROTATE
AUTO-ROTATE
Waldron Innovation Network · Online in 50+ countries
What We Do
Everything small businesses need
to show up and convert.
We don’t sell templates or hand you a file and vanish. We design, build, and stand behind every site, focused on one thing: turning your visitors into customers.
02
Lead Generation Optimization
Every page is designed with one goal: turning visitors into leads or customers through smart layout and clear calls to action.
CROFunnel designConversion-first
03
Ongoing Support & Updates
We don’t disappear after launch. Ongoing maintenance, updates, and performance monitoring keep your site running at its best.
MonitoringContent editsSecurity
Process
How it works, from checkout to launch
- CheckoutChoose a plan and pay upfront through secure Stripe checkout. Not sure which plan fits? Message us first.
- Discovery15–30 minutes to understand your goals, audience, and what “success” means.
- DesignWe draft your layout + key sections and send a preview for feedback.
- BuildWe develop the site, wire up forms, and connect your domain + analytics.
- LaunchFinal QA pass, deployment, and a clean handoff with what you need.
- SupportPost-launch fixes + an optional hosting plan if you want ongoing help.
Use cases
Built for service businesses that need calls and leads
Contractors & trades
Clinics & wellness
Local services
B2B services
Home services
Professional services
If you’re not sure where you fit, that’s fine. We’ll help you position the site around how your customers actually buy.
Testimonials
What clients say.
Clear communication and websites built to turn visitors into calls and bookings.
Custom-builtNo templates
Clear timelinesScope agreed up front
Fast supportReplies within 6 hours
Sites we’ve built
“Most studio websites look the same. This one actually feels like walking into our control room. The mixing console layout gives it personality, and booking a session is easy to find.”
ROOM 09Recording Studio
“The garden plan becoming the centerpiece of the homepage is such a thoughtful touch. It shows what we do before visitors even read the headline. Creative, calm, and professional.”
COMMON GROUNDLandscape Design Studio
“The oversized gelato and bold colors capture the energy we wanted for our shop. We especially love the receipt-style menu. It makes the practical information feel like part of the design.”
SCOOP CLUBGelato Shop
“The exploded bike components put our craft front and center. The navigation feels like following a cycling route, which is a great detail. It gives the workshop a strong identity without burying our services.”
OFF GRIDBicycle Repair Workshop
“This feels like an independent cinema, right down to the typography and framing. The imagery makes a statement, while showtimes and tickets are still easy to spot. It has the character we wanted.”
FRAMEIndependent Cinema
Simple, Transparent Pricing
No hidden fees.
No surprises. Just results.
Builds are a one-time price. Hosting plans are optional and bundle hosting, SSL, and domain renewal while the plan is active. If you skip hosting, you own and pay for those accounts yourself. Any paid third-party tool is billed at cost, and we tell you before you buy it.
Get online
Starter
$599one-time
A clean, professional presence for new businesses that need to get online fast.
- Up to 4 pages
- Mobile responsive design
- 1 lead form (email notifications to your existing inbox)
- Domain connection / DNS setup + SSL (HTTPS)
- Basic favicon + social share image
- Basic on-page SEO (meta tags, alt text, sitemap)
- Up to 5 stock images (Unsplash/Pexels)
- Client provides final copy + images (copywriting available as add-on)
- 30 days of post-launch bug fixes
- 1 revision round (up to 5 change requests, submitted within 7 days of preview)
- Timeline: 1 to 2 weeks
Most Popular
Generate leads
Growth
$1,199one-time
For businesses that need their site to actually generate leads, not just exist.
- Up to 6 pages
- Mobile responsive design
- Up to 2 lead forms (email notifications to your existing inbox)
- Light keyword targeting (5–10 priority keywords) + content structure guidance
- Basic schema markup / structured data
- Google Analytics + Search Console setup
- Optimized for speed (Core Web Vitals / PageSpeed best practices)
- Up to 10 stock images (Unsplash/Pexels)
- Client provides final copy + images (copywriting available as add-on)
- Blog available as add-on
- 60 days of post-launch bug fixes
- 2 revision rounds
- Timeline: 2 to 3 weeks
Backend & Integrations
Systems Build
$1,799one-time
A full website build plus the backend systems: payments, webhooks, and integrations.
- Everything in Growth (up to 6 pages + up to 2 lead forms)
- Stripe embedded checkout (one-time + subscriptions)
- Billing portal link emailed on request
- Webhooks (up to 3 events) + basic failure logging
- Up to 2 standard integrations (Zapier or native connectors)
- Deploy + environment variable setup (payments, webhooks, forms)
- Test transactions + end-to-end checkout testing
- 60 days of post-launch bug fixes
Stripe fees (Systems Build): Your store runs on your own Stripe account. Stripe’s processing fees come out of your sales and go to Stripe, not us. Stripe’s standard rate is currently 2.9% + 30¢ per domestic card payment, and Stripe can change it. Zapier or other paid integration plans are billed to you at cost.
Hosting & Maintenance Plans (Optional)
Once your site is built, you can have us host and maintain it. Pick the plan that fits your traffic and how often you need updates.
Every hosting plan includes:
- Hosting and SSL (HTTPS) renewal
- Domain renewal for one domain, registered in your name, with renewal paid by us while your plan is active
- Uptime monitoring
Domain renewal is included for standard .com, .net, and .org domains. Premium or unusual domain types are billed at cost, and we tell you first. Domain renewal, DNS, and SSL stop when your plan ends or goes unpaid.
Hosting only
“Hands-Off” Hosting
$30/month
Just keeping the lights on.
- Hosting + SSL renewal
- Domain renewal included while your plan is active
- Uptime monitoring
- No edits included
Hosting + edits
Small Business
$50/month
- Hosting + SSL
- Domain renewal included while your plan is active
- 1 hour of monthly edits
- Security updates + uptime monitoring
Hosting + SEO
E-commerce / High Traffic
$150/month
- Hosting tuned for traffic + checkout
- Domain renewal included while your plan is active
- Performance monitoring
- Monthly SEO reports
- 10 hours of monthly edits
Cancel anytime with 30 days’ notice. Notice must be in writing, and billing continues through the notice period. Amounts billed during the notice period aren’t refunded.
Who Pays for What
| Item | You host with us | You host yourself |
|---|---|---|
| Website hosting + SSL | Included in your monthly plan | You set up and pay your own host |
| Domain name | Registered in your name. Renewal included in your plan while it is active. | Registered in your name. You pay the registrar directly. |
| Business email (Google Workspace) | Billed to you by Google | Billed to you by Google |
| Paid plugins, tools, and add-ons | Billed at cost | You buy and pay for them directly |
| Stripe processing fees (your store) | Paid by you, out of your sales | Paid by you, out of your sales |
| Edits and new work | Plan hours, then $50/hr | $50/hr |
If you don’t host with us, we hand off the site at launch. You own the hosting and domain accounts and pay them directly. Tell us before the build starts so we scope it correctly.
Business Email (Optional): Google Workspace
Want you@yourbusiness.com? We set up Google Workspace for you.
- Optional. Your site works fine without it.
- We set it up. We connect your domain, add the email records, and create your first mailboxes. Setup is a one-time fee, quoted before we start.
- You own the account. It is in your name and billed to you by Google. We never resell or mark up Google’s price.
- Google’s price: About $7 per user per month on an annual plan, or $8.40 per user per month month-to-month (Business Starter). Google sets these prices and can change them. Taxes may apply. See Google’s current pricing at workspace.google.com.
- Access. We ask to be added as an admin only during setup, and you can remove us anytime.
- Hosting plans do not include any email service. The lead-form notifications in your build go to the inbox you already use.
Edits, New Work, and Add-ons
Edit hours
- Plan hours are used month by month. Unused hours don’t roll over.
- Hours beyond your plan, and edits on a no-edit plan, are billed at $50/hr. We quote anything over an hour before we start.
What counts as an edit (uses your plan hours)
- Changing text, swapping images, updating hours, prices, staff bios, and contact details
- Small layout tweaks on existing pages
- Fixing broken links or small display problems that come from a content change
- Adding or removing a simple item on an existing page (e.g. a service listing)
What counts as new work (quoted separately at $50/hr or a flat price)
- New pages, new sections, or redesigned layouts
- New features, forms, integrations, or checkout changes
- Blog setup or ongoing content writing
- Logo and brand identity work, photography, ad campaign management
- Anything that wasn’t in your original package
Bug fixes vs. edits. Something we built that doesn’t work as described is a bug. Bugs in the post-launch window (30 days on Starter, 60 on Growth and Systems Build) are fixed free. After that, bug fixes may be quoted separately.
Third-party paid add-ons are billed at cost to you with no markup, and we ask first. This covers premium plugins and paid integration plans (e.g. Zapier), stock images beyond the free libraries, paid fonts, Google Workspace, and domain types beyond standard .com/.net/.org.
Rush delivery: 25% of the package price for timelines under the standard window.
Cancellation, Handoff & Ownership
- Cancel a hosting plan: 30 days’ written notice. Billing continues through the notice period, and amounts billed during the notice period aren’t refunded.
- Handoff: when you cancel, we hand off your site files and point your domain wherever you want it, at no charge. Your domain is already in your name, so there is nothing to “get back.” Domain renewal, DNS, and SSL stop when your plan ends or goes unpaid, so after handoff you renew the domain with your registrar.
- Mid-project cancellation: you get a partial refund of any prepaid amount for work we haven’t yet performed. Work already completed is non-refundable.
You own:
- your content (text, logo, photos you supply)
- your domain name
- your Google Workspace account, if you have one
- your final website files and the custom project assets we created for you, once everything is paid
We keep:
- our own reusable tools, code libraries, templates, and methods, and our pre-existing WIN materials
- Third-party materials (open-source libraries, fonts, plugins, and stock images) stay under their own licenses, including Unsplash and Pexels for stock images
- We may show the finished site in our portfolio unless you ask us not to in writing
Good to Know
What counts as a “revision round”?
One revision round is one batch of change requests submitted together after reviewing a completed design or build stage. Individual edits within that batch don’t count separately. Revisions sent piecemeal over multiple days count as separate rounds.
When do I pay?
Upfront through secure Stripe checkout. Pick your plan in the pricing section above and click Get Started (builds) or Subscribe (hosting plans). Build packages are a one-time payment. Hosting plans bill monthly through the same checkout. Not sure which one fits? Message us first and we’ll sort it out before you pay.
Do I have to host with you?
No. If you’d rather host it yourself, we hand off the project at launch. Let us know up front so we can scope it. You’ll own your hosting and domain accounts and pay for them directly.
Who pays for the domain?
If you host with us, domain renewal is included in your plan while it is active, and the domain is registered in your name. Renewal, DNS, and SSL stop when your plan ends or goes unpaid. If you host yourself, you pay your registrar directly. Either way, you own the domain.
Is business email included?
No. Google Workspace is optional. We set it up (a one-time setup fee, quoted before we start), and Google bills you directly, at about $7 per user per month (annual) or $8.40 per user per month (month-to-month).
Do my unused edit hours carry over?
No. Hours reset each month. Extra work is $50/hr.
Who pays Stripe’s fees on my online store?
You do. Stripe takes its processing fee from each sale on your own Stripe account.
What if I need to cancel mid-project?
You’ll receive a partial refund of any prepaid amount for work we haven’t yet performed. Work completed up to the date of cancellation is non-refundable.
What if I cancel hosting?
Send 30 days’ written notice. Billing continues through the notice period, and amounts billed during the notice period aren’t refunded. We then hand off your site files and point your domain wherever you want it, at no charge. Domain renewal, DNS, and SSL stop when your plan ends, so after handoff you renew the domain with your registrar.
Do you offer rush delivery?
Yes. Rush fee is 25% of the package price for timelines under the standard window.
What’s not included in any package?
Logo design or brand identity work, professional photography or stock image licensing beyond basic use, ongoing content creation or blog posts, paid ad campaign management. These are available as add-ons. Just ask.
Contact
Let’s Build
Something.
Tell us about your business and we’ll get back to you within 6 hours. No obligation, just a conversation.